Aerie has a new marketing scheme where they have written “The girl in this mirror has not been retouched. The real you is sexy. #aerieREAL”. As much as I appreciate the gesture to help girls feel better about their bodies and themselves, it is meaningless when the store is filled with skinny and flawless girls in underwear. After seeing all the poster around the store, that caption on the mirror did nothing for me. Even in the change room, I was still comparing myself to the girls on the window outside. Above are two pictures. The one on the left has been unedited. The one on the right is one I edited myself to make myself look thinner, because my weight is one of my top insecurities. It’s scary how easy it is to find editing apps these days, ones put make up on your face or make you slimmer or smooth out pores, and the reason they’re so easy to find is because they’re in such high demand. So many self conscious girls download these apps, and the new face the app creates has these girls believing that this is what they should really look like. So no Aerie, the girl in the mirror HAS been retouched, because you made her feel ugly in the first place.